Fender
Musical Instruments Corporation (FMIC) is the sole distributor
in both the United States and Canada of: Fender electric guitars & basses;
Fender amplifiers; Fender acoustic guitars; Fender Pro Audio; Fender
Strings, Parts & Accessories; Squier electric guitars, basses
and amplifiers; Guild electric and acoustic guitars; DeArmond electric
guitars and basses; Sunn amplifiers; and Rodriguez classical acoustic
guitars. From its warehouse in Corona, California, Fender ships directly
to the over 1,500 musical instrument retail outlets located throughout
both countries, including those in Alaska and Hawaii.
As part
of Fenders commitment to complete customer satisfaction, all
of the product lines distributed domestically by FMIC must first
come to Fenders California warehouse. Here, they are subject
to a stringent inspection and hands-on quality control process before
they are approved for shipment. Guitars and amplifiers are inspected
by one of Fenders staff of Tuner/Testers to ensure that they
are properly set up, and will be in tune and playable when a retailer
takes it out of the box.
After
initial inspection, all instruments are inventoried with a state-of-the-art
bar code system. In the warehouse, the bar code allows a computer-operated
fork lift to efficiently locate and retrieve any given product in
a matter of seconds. The bar code also contains vital electronic
product and tracking data, including model and serial numbers, pricing
information, date shipped and date received - all to help better
serve the individual dealer by providing them with an organized and
instantly accessible inventory.
Before
products leave the warehouse, they are again subject to an intensive
inspection process. When the order has been placed and is ready to
be sent, Fender Distribution offers its retailers a variety of shipping
methods and courier options. Generally, we are able to ship high
quality, playable instruments from warehouse to retail outlets in
the United States and Canada within 3-4 business days!
At Fender,
we want to ensure that quality is our top priority. But quality doesnt
stop with our products, and that is why we are dedicated to providing
our valued network of dealers with one of the most advanced, accurate
and efficient distribution systems in the musical instrument industry.